Objective

The objective was to translate an intuitive, emotionally driven art and healing brand into a high-converting digital experience—without losing its depth or meaning. The page needed to attract and engage visitors from social channels and guide them toward personalized discovery, whether through selecting 3 Keys sessions by mood, taking the quiz, or entering the membership.

Approach

I designed and built the experience end-to-end, combining brand storytelling with structured UX and conversion strategy. The page is centered around guided discovery—allowing visitors to choose 3 Keys Healing sessions by mood or category, reducing friction and making the experience feel intuitive and personal.

A multi-entry funnel approach supports different user intents. A personalized quiz recommends curated sets of Keys based on user responses, delivered via email, while a free session offer captures leads and encourages trial. The experience is designed with intentional pacing, strong visual hierarchy, and immersive imagery to create an emotional connection—balanced with clear calls to action for purchasing individual sets or joining the membership.

Traffic is driven primarily through Instagram and other visual platforms, aligning the landing experience with high-intent, discovery-based user behavior. Lifecycle touchpoints (email/SMS via Klaviyo) extend the journey beyond the first visit.

Impact

The result is a cohesive, high-impact landing experience that blends intuitive exploration with structured conversion design. The funnel drove 900%+ traffic growth (~29K visitors YoY), establishing a scalable acquisition engine while supporting quiz engagement, email capture, and product discovery. The page demonstrates how an emotionally led brand can operate within a disciplined growth framework—balancing expression, personalization, and measurable outcomes.